04 September 2015

IAG is considering fitting a premium-economy cabin on Iberia A350s

Iberia will launch a premium economy class in A350s in light of the widening gap between economy and Business Plus fares.

It will be a long-time coming for Iberia since it shelved its first class offerings in October/2004.

Iberia is currently analyzing possible seats but the final supplier is not decided yet.

In regards to an ongoing study of a potential premium-economy offering on long-haul routes, Iberia´s CEO Gallego said: "What we are evaluating is if the premium economy makes sense… but we are analysing in which fleet, because maybe it's not good for all of them."

He added: "Maybe we will need more densified aircraft to compete."

Source: Iberia

In 2014 Iberia detected an increase in the business class reservations for European and transatlantic routes and Iberia is increasing it´s capacity by more than 10% in 2015.

Coupled with the sale of exit-row seats and a free middle seat, Iberia saw its seating-related ancillary revenue skyrocket 165% and upgrading 157% from 2013 to 2014.

Its new, simpler website also drove an 11% increase in conversion rates over the same period.

Source: Airbus

Iberia plans to receive the first A350 in 2018.

1 comment:

  1. I would agree with the premium economy seating together with economy and business. First class,is for me a bit of nonsense-if you can afford the price of these seats then you can afford to go by private jet.